An online reputation can make or break a company’s success. In order to discover one’s online reputation, a simple search by name will reveal whether a person or company has a good or bad online reputation, or none at all. This is an often-overlooked aspect amongst business owners, but enabling potential customers to search for a company and discover positive reviews is inimitable for marketing success. If customers search for a company and find negative results, they will be much less likely to use that company. If, however, the company uses effective online reputation management, an Internet search will reveal positive attributes about the company, making the customer much more confident in choosing the company’s product or service.