Customer satisfaction is important as it has a direct impact on your bottom line. Millions of people use the Internet every day to search for business information and reviews/feedback prior to deciding where to go, which products to use or whose services to trust. Consumers and even competitors are able to post reviews and comments online, leaving strong business images and reputations extremely vulnerable.

If a company gets high marks from its customers, it should be able to promote that and use it in its marketing campaign. It will help attract new business and gain market share.